How we use AI.

Our approach

AI is a tool in our studio, never the storyteller. Every brand, shoot and campaign we create is led by people, shaped by taste, and reviewed by our team before it reaches you or your customers.

How Seen uses AI

Seen, our visibility platform, uses AI to check how AI assistants such as ChatGPT, Perplexity, Gemini and Google's AI Mode describe and recommend a business, to spot gaps, and to draft recommendations, content and review replies. You stay in control of what gets published.

How our studio uses AI

We may use AI tools for research, early drafts, organizing ideas and routine production tasks. Final copy, design and imagery are directed, edited and approved by our team.

Our photography is real

The photography and video we produce are captured by our team and our partner photographers. We use standard editing and may use AI-integrated tools for retouching, but we will never present AI-generated images as real photography.

Your content and data

We do not upload your confidential information or unpublished assets to AI tools that use them to train their models.

Image rights and AI

Images we create for clients are licensed for web and social use. They may not be sold, reproduced, uploaded to AI tools or used to train AI models unless those rights are granted in writing. The same applies to the images on this website: they belong to Haute Locals, our clients or our partner photographers, and may not be copied, downloaded for reuse, republished or used to train AI models without our written permission.

Being found in AI search

Part of our work helps businesses show up accurately in AI answers, sometimes called GEO, generative engine optimization. Our approach is built on accurate information about your business, provided by you or drawn from public sources, and we do not knowingly create fake reviews or misleading content. AI tools decide for themselves what to say, so we cannot control or guarantee how they describe any business.

Questions

Want to know more about how we use AI? Email us at hello@hautelocals.com.

Last updated November 2026