Services / Branding and Identity
Branding and Identity
Be the one they remember.
We build brands with soul: names, logos, voices and visual worlds that are recognizable at a glance and worth talking about.
A great brand is easier to find.
People search for what they remember. A clear name, a distinctive look and a consistent story make it easier for customers to recall you, recommend you and recognize you in a sea of map pins. It also helps Google and AI tools understand exactly who you are, which makes you easier to recommend.
Selected work.
See all our work
The sold-out collab
Branding, print and merch for the West Hollywood icon, including a sold-out clothing collab.
See the work
A brand world
A full brand world for a family winery, from bottles to merch.
See the work
Intimate, artful, elevated
An intimate identity for a rooftop speakeasy temaki bar.
See the workWhat's included
Everything it takes, in one place.
01
Brand strategy and story
Positioning, audience, personality, the story you tell and the words you use.
02
Naming
For new concepts, new locations or a fresh start.
03
Visual identity
Logo suite, typography, color, patterns and art direction.
04
Print, menus and signage
Everything a customer holds, reads or walks past.
05
Merch and packaging
Hats, tees, totes, boxes and bags people actually want to carry.
06
Brand guidelines
A simple playbook so your team and partners stay on brand.
How it works.
01
Discover
A working session with you and your team, plus a look at your customers and competitors.
02
Define
Strategy, story and direction, agreed before any design starts.
03
Design
Identity concepts, refined together until it feels right.
04
Deliver
Final files, guidelines and launch assets, ready for print, web and social.
FAQ
Good questions.
How long does a branding project take?
It depends on scope. A focused refresh moves quickly, while a full identity with naming takes longer. You will get a clear timeline with your proposal.
Can you refresh our brand instead of starting over?
Yes. Many projects are evolutions: we keep what customers already love and fix what holds you back.
Do you handle printing and merch?
We design everything and can manage production with our vendors, or hand files to yours.
What does it cost?
Every project is scoped to what you need. Book a consultation, tell us what you have in mind, and we will send a clear proposal.
Haute Locals · the makers of Seen
Let's make you unforgettable.
Tell us what you are building, and we will shape the work around the story you want to tell. Or start Seen today and make the most of what you already have.
